Press Release - Roush Fenway Keselowski Racing Announcement
PRESS RELEASE CONCORD, N.C. (Nov. 16, 2021) – Roush Fenway Racing announced today a robust rebranding strategy that will see the organization change its official name to Roush Fenway Keselowski Racing (going by RFK Racing). The team unveiled a new branding campaign and all new marks at a media luncheon at Charlotte Motor Speedway on Tuesday. The branding includes a new organizational logo structure, as well as a rebranding of the team’s iconic No. 6 mark. “We are excited about this next chapter in our team’s history,” said team president Steve Newmark. “For our whole team, it has been vitally important to spend time and energy around this process to capture the right message about who we are as we move forward as an organization.” For the rebranding, the team enlisted the services of the award-winning marketing firm RARE Design, who has handled rebranding for several major league stick and ball sports, as well as the NASCAR league rebranding. RARE conducted interviews with over 40 Ro